Connect With Your Customers Using these Mobile Marketing Tips

Most marketing statistics point to the fact that Mobile Marketing is the future of Marketing. Top Companies like Amazon are already spending a lions-share of their digital marketing revenue on mobile marketing. Facebook, makes 92% of its advertising revenue from mobile marketing. Moreover, by 2020 revenue from mobile marketing is expected to grow to 13.3 billion dollars, up from 3 billion in 2015. With these and hundreds of other statistics, it is clear as day why a competitive business must consider mobile marketing as part of its marketing strategy. It is not enough that you simply accept this fact, you must also know how to use this great platform effectively. If you are reading this article, then you want to get tips on how to capitalize on this ever-growing marketing platform. Below are six wise tips for you to connect with your customers using a mobile marketing strategy.

Your Website Must Be Mobile Optimized

This tip is pretty intuitive. If your customers cannot access your website through their mobile devices then you will have wasted your money since you will not get the sales you’re looking for through mobile marketing. Further still, a poorly optimized webpage can do more damage than good. Imagine the impression a bad website creates on the quality, and trustworthiness of whatever product you want to buy? It cannot be a good impression.

Virtually all website makers offer mobile-friendly templates. Some are free but others may be paid. Either way, it is great value for money and is worthwhile.

Do not Underestimate the Power of Social Media

There are more than three and half billion unique functioning social media accounts online. These numbers are pretty easy to translate. It means that more chances than not a high percentage of your business’s target demographic will be greatly represented on social media. That being said, take advantage of mobile social media platforms like Instagram, Facebook, YouTube and Twitter for your mobile marketing strategy. One of the more common methods of social media is paying users with a great following to promote your products. It works!

Make Your Business Accessible

Search Engine sites like google give businesses the chance to post their business on their search directories. Take advantage of it because it can make all the difference. The convenience of mobile phones is such that someone can simply search “barbershops near me” and search engines will provide that information within milliseconds. You may earn many customers using this technique.

Let Your Clients Do Marketing for You

If you are running a remote business then encouraging clients and customers to “check in” when they visit may be a great addition to your mobile marketing strategy. Sites like Gowalla, Where and even Facebook allow their users to post their current location. People trust your product or business more when they see others using it. Because more than 60 percent of mobile users use their devices to access the internet you may include this strategy to your WIFI access conditions. The mechanics are very simple. You may require that for a customer to access your business’s WIFI, they should like your Facebook page. In this way, you will increase your brand awareness. This perk of mobile marketing may greatly increase your businesses traffic, thus increasing your sales.

Take Advantage of Testimonials on Your Website

This is another feature that will help you build trust in your potential customers. Sometimes the difference between two great websites selling the same product is that one may have testimonials and the other does not. Encouraging customers to write testimonials in a none intrusive manner may make your mobile page that more effective.

Make an App

A study conducted by Statista revealed that mobile users spend an average of five hours on their mobile devices. We live in a world of convenience where even having to look up your business online can be too much of hustle. Not only does a business with an application look more professional it is also more convenient. The process does not have to be time consuming or expensive. Nowadays there are bidding platforms such as Upwork for these types of services where you can get great bargains for great work. An application can be a great addition to your mobile marketing strategy.

Top Mobile Marketing Tips From The Experts

As the use mobile devices continues to increase at a dramatic rate, a well-defined mobile marketing strategy in 2015 is essential for any business. Business Sense speaks to mobile experts for their tips on making the most of mobile.

In a Nutshell


• Responsive websites crucial since Google mobile search update
• App-based advertising is more important as content tastes change
• Video advertising on mobiles and tablets is the new growth area

In 2014, online shopping via mobile overtook desktop for the first time. The IMRG Capgemini Quarterly Benchmarking Report found 52% of visits to retail websites came from mobiles with 36% of online sales in the UK made via a smartphone or tablet.

But it’s not just important for retailers. Businesses of all types, shapes and sizes must ride the wave of increased mobile and tablet usage that has come from cheaper devices, faster 4G networks and wider rollouts of wireless internet – even on the London Underground.

Ofcom has revealed access to the internet using a mobile phones alone doubled between 2010 and 2014 – soaring from 24% to 58%.

And research by agency We Are Social discovered that in January 2015, 27% of the total number of web pages served in the UK were accessed by mobiles.

Mobile is changing the way we consume content

Hari Mann, a lecturer at Ashridge Business School, says: “The strategic shift to mobile is a fundamental, irrevocable shift that is occurring for businesses.

Mobile marketing needs to be at the heart of the business. It has to be integrated at the start, seamless with other campaigns, and most importantly it needs to be relevant to the consumer and their needs. People won’t come back to a page on their phones or tablets if it doesn’t work or load properly.”

In April this year, Google moved to make mobile more important than ever. A major update to its algorithms meant having a mobile-friendly – or so-called ‘responsive’ website became crucial – not least given that in February 2014, Google’s share of mobile search was a whopping 94.55%.

Responsive websites see their pages adapt to the screen size they are viewed on, without having to tap, zoom or scroll horizontally.

Now these optimised pages will rank higher in Google’s mobile search results than those that haven’t been made responsive so it’s no wonder professional collaboration website Upwork has seen a 102% rise in the amount of money businesses have spent on hiring responsive design skills in January to March 2015.

Responsive websites are crucial not simply a preference

Faye O’Donohue-Hill, of designers OH Creative, has seen a surge in requests for mobile responsive website builds. She says: “If you want to discover whether your site is mobile friendly or not, you can take the Google test.

“Your digital presence gives an important indicator to the outside world of the kind of business you run. Without a fully responsive website it could look as though you are indifferent to the needs of your visitors.

“You don’t want to be losing business to the competition because they can’t access something as simple as your contact details, opening times or other important information.”

Responsive websites are crucial but they are only one part of the mobile strategy.

Mobile advertising on the up

The Institute of Advertising Bureau’s 2014 Digital Adspend report saw a 63% year-on-year growth in mobile advertising, up to 23%.

Jon Myers, MD EMEA at Marin Software, says: “For the brand advertiser, it makes sense to allocate more spend toward mobile ads on social and display networks, which are strong on branded advertising and consumer usage. Marketers should also look into tracking mobile ad formats like click-to-call and store-locator.

“Mobile apps now account for almost 90% of all time spent on mobile devices, so this makes mobile app advertising an important tool in any marketer’s toolbox. This is especially true for social media, as Facebook is the most-used app on smartphones and tablets. According to Gartner, by 2017 mobile apps will generate $77 billion in revenue worldwide, so marketers must be attuned to this area to create well balanced campaigns.”

He adds: “Plan ahead for mobile video advertising. Mobile video is quickly becoming another important channel for marketers to reach advertisers, and must be paid attention to in the future.”

Apps having a massively growing appeal

The growth in apps is not simply about building an app-based version of your website. Weaving in popular mobile functions such as location tracking, Bluetooth and Near Field Communication (NFC) payment is now a daily user expectation.

Diana Marian, of Ampersand Mobile, explains: “Few marketers understand that a mobile user is a particular kind of creature: they only allow meaningful communications through on the most private device they own.

“They respond to marketing messaging only if delivered within context and with their permission. Their attention span is short. Their battery life is precious. They want things to be quick, simple, relevant and elegant. One tap or one scroll: this is what mobility really means to them.”

Andy Atalla, founder of Digital marketing agency atom42, explains the importance of apps saying: “Mobile is fast becoming the best way to reach customers. We are past the mobile tipping point and information is consumed more and more through mobile, with the average user interacting with their mobile device 150 times a day.

“We also know that there’s a clear consumer preference for apps vs mobile sites, with 80% of mobile time spent in app rather than in browser.

Whatever choice you make, it is clear experts believe mobile is the fastest changing and biggest growth area in the marketing strategy. It’s certainly not a business move that can ever be ignored or delayed.

Five Tips for Better Text-Message Marketing

1. Be brief and focused.
Your text message should be laser focused and succinct. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.

2. Avoid hype, slang and abbreviations.
If your text message looks like spam, consumers will delete it without a second thought. It’s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like “amazing” offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.

3. Offer something of immediate value.

No one wants to receive texts from a company unless the messages offer something of immediate value. Because text messaging is an instantaneous medium, you should include real-time offers. Whether you’re providing information about a sale or a new product, the message should describe the benefits of acting now.

4. Identify yourself.
How often have you received a text that doesn’t identify the company or brand? Instead, you often see a phone number you don’t recognize and a vague message that could have come from any number of companies. And how often have you simply deleted those anonymous messages? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.

5. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.