Latest Mobile Marketing Statistics for Your Marketing Strategy

Marketing has always been about making sure that a company’s message reaches its targeted demographic. It used to be that marketing was done primarily through television. Before that, print media was the most commonly used marketing strategy. The reason was simple, in those times those methods were the most effective ways of reaching potential customers. Today, things are different, since the invention of the smartphone, the most effective way to reach potential customers is through mobile marketing. More chances than not, you are reading this article on a mobile device! Keep reading to see why mobile marketing is the future of marketing.

Most People are Accessing the Internet Using Mobile Phones

That’s right, over the last few years mobile phone internet usage has been increasing at astronomical rates! According to Statista as of 2015, 52.7 of all mobile phone owners used the internet through their mobile devices. The projected increase in 2019 is 61.4 percent. With the global smartphone usage expect to reach close to 3 billion units by 2020, this means that that reachability is much greater now using mobile marketing, than any other means of internet marketing! Thus, to get the most value for your marketing expenditure, mobile marketing is the way to go.

Smartphone Has become a daily routine

Checking mobile phones has become part of people’s daily routine. In fact in a study conducted by Omnicore, half of all smartphone owners are now checking their smartphones as the first thing when they wake up. What does this say about advertising? It used to be that people would go out to get the morning paper as part of their routine. With print media slowly becoming obsolete, it seems that people have now almost completely turned to their mobile devices, as their primary source of information. It goes without saying that the most effective way to reach a target audience is through mobile marketing!

More Time is Being Spent on Smartphones

According Blue Corona, out of the twenty hours we have in a day, on average consumers are now dedicating five to smartphone usage. It goes without saying that one increases the probability of reaching their target demographic by preferring mobile marketing as their marketing strategy.

People are Increasingly Consuming Media through Smartphones

Statistics conducted by Impact show that people are spending 69% of their media time on smartphones. Media has always presented an excellent avenue for marketing to reach its target audience. Think of advertisements in between tv shows or during the Superbowl half time. If people are spending more media time on their smartphones, doesn’t make sense to spend more on mobile marketing strategies?

Most Internet Users, Use their Smartphones to Shop

According to Convince & Convert out of every five internet users four use their mobile devices to make shopping decisions. It only makes sense, after all, the smartphone is the fastest and easiest way to access product information. This means that the marketing battleground has moved from shopping aisles and TV to the smartphone. Convince people that your product is the best using mobile marketing!

Most of Facebooks Marketing Revenue is Now from Mobile Marketing

Many companies are now realizing the power of mobile marketing. According to Statista, In 2019, 92 percent of Facebook’s marketing revenue is now generated through mobile devices. This goes to show that more and more companies are recognizing that best way to reach a target demographic is through mobile marketing. Don’t be left behind.

Google Has the Largest Market Share of Mobile Search Traffic

It is not enough that you realize that mobile marketing is the way to go. You must know how to make it effective for you. According to Statcounter google handles 59.16% of all mobile searches. Knowing this statistic will help understand how to search engine optimize your content.

Ever Increasing Social Media Usage

According to Statista, In 2019 there are 3.256 billion mobile social media users. The mobile media marketing scene is truly diverse. To make use of it effectively, you must know where to place your information. It would seem that social media has very wide coverage.

Big Companies Are Spending A Lot of Money on Mobile Marketing

Amazon will spend seventy five percent of its digital advertising budget on mobile advertisements. If the big companies are doing it, so should you!

Mobile Market Revenue Is Growing At Dizzying Rates

If you’re still not convinced about the future of mobile marketing, take this statistic from Statista. Within a span of five years (2015-2020) mobile marketing revenue will expand from 3.5 billion dollars to 13.3 billion dollars.

Seven Mobile Marketing Statistics that Will Shock You

Mobile phones are taking over in many areas including- marketing. Because everyone is always on their phone and also because they are so convenient, mobile phones offer a great opportunity for businesses to reach their target audiences faster and more directly. As a marketing platform, the mobile phone cannot be ignored. This article will show you seven mobile marketing statistics that will make you reconsider your entire marketing strategy.

5+ Billion Mobile Users in 2019

The goal of effective marketing has always been reaching its target audience in the most effective manner. This involves amongst other things identifying which platforms potential customers use. A Statista study estimates that as of 2019 there are more than five billion unique mobile phone users. To put this statistic into perspective, the same study found that there was a sustained increase in mobile phones from 2015 to 2019. In 2015 there were 4.1 billion devices, in 2016 there were 4.3 billion while in 2017 and 2018 there were 4.4 and 4.5 billion devices respectively. What does this mean for a marketing strategist? It means that there is a high likelihood that your business’s target audience is greatly represented in this figure. This is just one of the reasons why mobile marketing cannot be ignored!

Mobile Shopping is the Fifth Most Liked Activity on Smartphones

A statistic conducted found mobile shopping to be the fifth most preferred activity using mobile phones. It only came behind viewing entertainment media, email correspondence and using social media sites. Now when you think of all the activities one can perform with their mobile device, this statistics is incredible, especially for marketing strategists. In analyzing the statistic, it means that companies that use mobile marketing techniques as part of their overall marketing strategy have very high chances of hitting their target audiences using mobile marketing.

Facebook Makes 92% of Its Advertising Revenue From Mobile Ads

It seems that many companies are now realizing the potential of mobile marketing in increasing sales. According to Statista, In 2019, 92 percent of Facebook’s marketing revenue is now generated through mobile devices. This goes to show that more and more companies are recognizing that the best way to reach a target demographic is through mobile marketing.

Average Mobile Sites take 15.3 Seconds to Load

According to Google, on average, mobile pages take a whopping 15.3 seconds to load. This statistic is astonishing for all the wrong reasons. When you consider how effective mobile marketing can be as a marketing strategy then this statistic becomes very sad. Statistics show that when consumers have a bad experience on a website there is a sixty-two percent chance that they will not buy the product being advertised. The same study found that retail goods turnover can be affected 22% by a one second delay on a web page. Optimizing web pages for a better mobile experience is often listed as the number one wat tip of utilizing mobile marketing effectively. If potential consumers cannot access your website through their mobile devices then you will have wasted your money since you will not get the sales you’re looking for through mobile marketing. Moreover, a badly optimized webpage can do more damage than good.

Most Shoppers Use their Phones When Shopping

A google statistic shows that eighty percent of shoppers use their mobile devices while doing so. It is totally intuitive. When looking at two similar products and not knowing which to choose a simple search on a smartphone can reveal which of the two has better reviews. For marketing strategists, this should serve as a reminder that your brand’s presence on mobile platforms can make all the difference in sales, especially considering how common shopping is.

Google owns the majority of mobile search traffic

The figure is ninety-six percent to be precise, and is totally astounding! Smart mobile marketing strategists will understand the importance of search engine optimization after seeing this shocking statistic.

AppStore’s Revenue for 2018 was 46.6 Billion Dollars

One of the tips given on how to improve brand awareness through mobile marketing is by creating an application. This crazy statistic goes to show that it is completely worth it to do so!

3 Things You Can Gain From Using Mobile Marketing Software

Companies in a wide variety of industries utilize field marketing tactics to further grow their businesses. Having a means of tracking the effectiveness of these efforts is crucial to the health of a brand’s overall marketing strategy. Here are three hyper-relevant insights that managers can gain after collecting data with a mobile marketing software solution.

Sales Territory Efficiency

Perhaps your organization employs field merchandising representatives or street teams to promote your product/service at offsite locations. Sales territories, or the geographical location that a particular field representative is responsible for covering, are often arbitrarily established by managers in an effort to streamline operations. However, inefficient or nonexistent territories can ultimately harm relationships with clients and the bottom line. For example, disorganized territory management might force multiple employees to handle the same client or cause a client to be neglected altogether. Moreover, animosity could develop within teams as they argue over who is liable for various clients.

To combat this, managers should take advantage of a software tool that is able to track how much time employees spend with a given client, the geographical location that employees cover in a given day, and the types of activities employees are executing at client visits. Having a historical record of this information will enable managers to design territories that are appropriate for each employee or team based on how long they are spending with clients, the nature of the work that is being performed, and what other locations those employees are visiting throughout the day.

Client Value

Another insight that can be realized with mobile marketing software is how much value individual clients are contributing to an organization. As described above, some software solutions have the ability to amass data on what activities are being accomplished when employees are on-site. For instance, employees might be doing a number of things such as taking replenishment orders, documenting the appearance of promotional materials, or taking notes on clients’ specific requests.

Data collection tools are able to reveal which clients are responsible for the highest number of revenue-generating activities. Knowing this information might lead managers to supply employees with additional resources so as to maintain the strongest possible relationship with these clients.

Promotional Success

A large part of many companies’ field marketing programs is on-site promotions/demonstrations. Lots of work goes into making promotions happen, yet too often companies don’t have a standardized process for measuring the success of these events. This is problematic because it’s impossible to make the necessary improvements to promotions without a record of how they performed.

One solution for this issue is to use digital forms. Some mobile marketing tools are equipped with customizable digital forms that managers can design for the specific use of collecting relevant data before, during, and after a promotional event. Information that employees should gather includes how much product was sold, a photo of the display set-up, how many potential customers interacted with the brand, how many samples were given away, among a number of other data points.

Mobile marketing software is an essential partner in the field for any team that conducts marketing and sales activities outside of the office. What’s more, managers owners reap its benefits by having instant access to key data that enables them to make informed business decisions faster than ever before.

Customers Want Online Shopping Options

When customers shop online, they want multiple options that all lead to convenience according to a report released by comScore and UPS.

The report — “UPS Pulse of the Online Shopper: A Customer Experience Study” – analyzed ecommerce preferences including mobile trends, social media impact, and the integrated buying experience of shopping in physical stores and online known as omnichannel retailing.

Customers want more choices when shopping online, and more control over how they order, how they receive the item(s), and how easy it is to make a return.

Earlier this year, comScore surveyed 3,000 consumers about which factors led them to shop more on their computers, smartphones, or tablets; to abandon shopping their carts, and to recommend retailers to friends. According to the report, 44% indicated they would be more likely to shop with a retailer if they could buy online and pick up the item in the store, and 62% want the ability to buy online and return items to a store.

As mobile and social channels evolve and impact the shopping experience, 46% of respondents said hey are less likely to comparison shop when using a retailer’s mobile app, and 47% said they want a retailer to send a coupon to their smartphone when they are in-store or nearby. A whopping 84% of online shoppers use at least one social media site. Among Facebook users — the most popular channel – 60% “like” a brand to receive an incentive or promotion.

“Consumers have a growing number of digital touch points, with more ways to stay connected with their favorite online retailers through every phase of the shopping, buying and fulfillment process,” comScore senior director Susan Engleson said in a release. “What will set apart one retailer from another in a competitive marketplace is how well they meet the rapidly evolving needs and expectations of customers.”

While shoppers expect more shipping options from online retailers, 78% choose the least expensive option. To qualify for free shipping, three out of four shoppers have added items to their carts. After free shipping, the ability to review estimated shipping costs and delivery times before checkout are most important. Almost all (97%) of those surveyed said tracking a purchase is essential.

Only 44% of consumers are currently satisfied with their ability to reroute a package. Retailers supporting changes while orders are in transit have a competitive advantage.

“As consumers move more of their shopping online and gain exposure to a variety of purchasing experiences, their expectations for retailers continues to grow,” Alan Gershenhorn, UPS’s chief sales and marketing officer, said in the release. “Now consumers can shop from anywhere, at any time and are looking for online retailers to have an integrated and robust set of options as the customer experience no longer ends at checkout.”

Email Marketing Must Be Reimagined

Email is here to stay – in fact our latest study shows over half (51%) of UK office workers expect email usage to increase over the next two years . Mobile devices are encouraging the majority of us to obsessively check our inbox around the clock, and a massive 81% of us check email outside of working hours. A third (31%) of people even admit to checking their messages while still in bed in the morning – a figure which jumps to 50% for those aged 18-24.

Our continued addiction to email, particularly by millennials, means nearly two thirds (63%) of consumers still prefer to receive marketing offers in this way, way ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%). Email is more relevant than ever before, and marketers cannot afford to let promotional messages go stale.

So why then are the majority of email offers sent by brands left unopened? Consumers are clearly not being wowed and are left frustrated by brands that have not yet broken away from the days of blast-style emails. People want to see fewer emails (35%) and less repetition of the same messages (34%), while those checking email on their smartphone are turned off by having to scroll too much to read an entire email (28%), the layout not being optimised for mobile (21%), and having to wait for images to load (21%).

One thing which hasn’t changed, however, is our appetite for offers and vouchers. Two thirds (67%) of people said they would be more likely to open a marketing email if the subject line made it clear there was an offer or voucher, with women aged 18-34 the savviest shoppers.

Email Marketing: Old dog, new tricks

Email has been a mainstay of office culture for more than 30 years now so, of all the marketing disciplines, this is often the one in desperate need of reinvention. Brands must learn to do new things with the old technology – like geo-targeting, video and buy buttons – and adapt to constantly evolving email habits. Only in the past couple of years, for example, we’ve seen an explosion in the use of emoji with nearly a third (30%) of UK office workers using the pictures or facial expressions not just with their friends but in emails to their boss. As informality has crept into the workplace, four in ten (39%) people will use also emoji when emailing a direct manager and 59% when emailing peers.

We have also seen a growing trend for email detoxes, with 35% of people now saying they have some self-imposed time out. The average detox lasted 5.5 days and respondents reported feeling “Liberated” (33%) or “Relaxed” (44%).

Detoxes aside, email marketers have an undeniably devoted audience. The priority must be to keep consumers engaged through more dynamic content that reaches the right person, with the right content, at the right place and at just the right moment. Email has stood the test of time, and brands need to make sure their messages keep the same relevance.

In B2B Marketing, Don’t Forget the Basics

Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar?

Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Wearables? The Internet of Things? Micropersonalization?

It’s not just a matter of being distracted by shiny new things. It really is important to watch trends and understand the business impact of new technologies (case in point: Blockbuster).

But lead generation remains the top priority for B2B marketers, and when it comes down to what pays the bills, it’s imperative not to lose sight of the basics, of what works. And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule.

Consider recent research from Chief Marketer (see below). Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%).

The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing.

And among other recent research findings reported here, “Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy,” and “The vast majority of buyers prefer to contact vendors through email (81%) or phone (58%). Just 17% want to use live chat and 9% social media.”

Though best practices for using these channels continue to evolve, the tactics themselves are decidedly old-school.Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed cataloguein 1667.

Even email has reached middle age. As shown in the infographic below:

  • • The first electronic message was sent 44 years ago, in 1971.
  • • The term “email” was first used in 1982.
  • • The word “spam” (pertaining to email) was added to the Oxford Dictionary in 1998.
  • • And by 2012, 90 million Americans were accessing email on mobile devices—64% of them daily.

The challenge for B2B marketers is to continue to embrace and experiment with new technologies and tactics, while not neglecting proven techniques.