Most marketing statistics point to the fact that Mobile Marketing is the future of Marketing. Top Companies like Amazon are already spending a lions-share of their digital marketing revenue on mobile marketing. Facebook, makes 92% of its advertising revenue from mobile marketing. Moreover, by 2020 revenue from mobile marketing is expected to grow to 13.3 billion dollars, up from 3 billion in 2015. With these and hundreds of other statistics, it is clear as day why a competitive business must consider mobile marketing as part of its marketing strategy. It is not enough that you simply accept this fact, you must also know how to use this great platform effectively. If you are reading this article, then you want to get tips on how to capitalize on this ever-growing marketing platform. Below are six wise tips for you to connect with your customers using a mobile marketing strategy.
Your Website Must Be Mobile Optimized
This tip is pretty intuitive. If your customers cannot access your website through their mobile devices then you will have wasted your money since you will not get the sales you’re looking for through mobile marketing. Further still, a poorly optimized webpage can do more damage than good. Imagine the impression a bad website creates on the quality, and trustworthiness of whatever product you want to buy? It cannot be a good impression.
Virtually all website makers offer mobile-friendly templates. Some are free but others may be paid. Either way, it is great value for money and is worthwhile.
Do not Underestimate the Power of Social Media
There are more than three and half billion unique functioning social media accounts online. These numbers are pretty easy to translate. It means that more chances than not a high percentage of your business’s target demographic will be greatly represented on social media. That being said, take advantage of mobile social media platforms like Instagram, Facebook, YouTube and Twitter for your mobile marketing strategy. One of the more common methods of social media is paying users with a great following to promote your products. It works!
Make Your Business Accessible
Search Engine sites like google give businesses the chance to post their business on their search directories. Take advantage of it because it can make all the difference. The convenience of mobile phones is such that someone can simply search “barbershops near me” and search engines will provide that information within milliseconds. You may earn many customers using this technique.
Let Your Clients Do Marketing for You
If you are running a remote business then encouraging clients and customers to “check in” when they visit may be a great addition to your mobile marketing strategy. Sites like Gowalla, Where and even Facebook allow their users to post their current location. People trust your product or business more when they see others using it. Because more than 60 percent of mobile users use their devices to access the internet you may include this strategy to your WIFI access conditions. The mechanics are very simple. You may require that for a customer to access your business’s WIFI, they should like your Facebook page. In this way, you will increase your brand awareness. This perk of mobile marketing may greatly increase your businesses traffic, thus increasing your sales.
Take Advantage of Testimonials on Your Website
This is another feature that will help you build trust in your potential customers. Sometimes the difference between two great websites selling the same product is that one may have testimonials and the other does not. Encouraging customers to write testimonials in a none intrusive manner may make your mobile page that more effective.
Make an App
A study conducted by Statista revealed that mobile users spend an average of five hours on their mobile devices. We live in a world of convenience where even having to look up your business online can be too much of hustle. Not only does a business with an application look more professional it is also more convenient. The process does not have to be time consuming or expensive. Nowadays there are bidding platforms such as Upwork for these types of services where you can get great bargains for great work. An application can be a great addition to your mobile marketing strategy.